Leap Prime | Unit 3: Written Communication

This unit equips students with the ability to write with clarity, precision, and persuasion—an essential skill in today’s fast-paced, text-driven world. Whether drafting a professional email, proposal, or social media caption, learners will understand how to tailor their tone, format, and content to make every word count. From persuasive writing and storytelling to SEO basics and legal considerations, this unit explores the many forms and functions of written communication. Students will learn to edit with a critical eye, structure content for impact, and convey complex ideas in simple, engaging language. Through writing drills, peer reviews, and real-world exercises such as crafting emails, newsletters, and blog posts, learners will build confidence in written expression—both for internal communication and public messaging. By the end of this unit, students will: 1. Write with purpose and clarity across formats and platforms 2. Adapt tone and style for different audiences and objectives 3. Apply persuasive techniques and storytelling to written work 4. Edit and proofread effectively for grammar, flow, and impact 5. Follow best practices for digital, professional, and creative writing 6. Craft messages that influence, inform, and inspire action