Mastering the Social Media Strategy Game
It’s now more important than ever to make sure you’re making an effort to get your brand name out on the web in new and creative ways. With the popularity of social media marketing on the rise, you’re in for a big surprise if you don’t. And not a good one.
STC is equipped and ready to take your business, product, and company goals back to the drawing board. Here we’ll spin it into a social media strategy that works for you and drives traffic and engagement with the help of our creative experts.
WE’RE “IN”
Strategies to Boost Sales and Drive Traffic
At STC, our creative team is not just focused on taking stunning photos, crafting compelling content, and designing eye-catching ads. We roll up our sleeves and get to work building your brand from the ground up! We are dedicated to providing your business with the intelligence and thoughtfulness it deserves through a comprehensive process of oversight, research, and development, tailored to your company’s specific needs and targeted social media platforms.
We don’t rely on a one-size-fits-all approach. Instead, our social media management team creates customized strategies that are uniquely suited to your business goals. Come join us and let’s make your social media presence shine!
Our Social Media Strategy Process
01
Strategy Kickoff Call
The Strategy Kickoff Call is an exciting opportunity for us to get to know your team and learn about the goals that drive your business. During this call, we’ll ask a lot of questions like “What are your key buyer personas?” and "establish benchmarks for future success." This is also when we will gain access to your social accounts and online assets. It’s a great way to kick off the social media strategy process! In our first meeting, your account manager will provide a realistic goal to track and the foundation of your successful marketing strategy on social media.
02
Brand Audit
We conduct a thorough examination of your social media presence to gain insight into your audience, identify areas that need improvement, discover what content resonates, and gauge overall sentiment towards your brand. This step is crucial as it helps us identify the right channel and unique opportunities for expanding your social media success.
03
Strategy Creation
We will keep the conversation going about strategy for your business and social media presence. We will put certain things in place, such as a content strategy, while making sure we stay aligned with your goals. This is the stage of your campaign where everything starts to come together.
04
Strategy Plan Presentation
In our final presentation, we will unveil the strategic plan for moving forward and show you how it will be executed. We will review the strategy, finalize the scope of your content, and make any necessary adjustments. This is the moment where you will start to see your brand grow through our expert guidance in creative social media!
Exploring Your
Brand’s Vision
Before our creative team begins building your perfect social media strategy, we’ll get to know your brand. What’s your company’s mission? What is your company bringing to the table that no one else can offer?
We want to know where you are and where you’re headed when it comes to the life of your company, and we want to help you make your goals and dreams possible through brand awareness on social media.
The first step in creating a professional social media strategy that meets your specific needs is a comprehensive brand audit. This process allows us to gain a deep understanding of your brand and goals. We understand that every company is unique, and our goal is to create a strategy that reflects your business and drives engagement and website traffic with each post we share.
Stay Ahead of the Competition
The process of building brand awareness on social begins by identifying the strengths and weaknesses of your competitors’ social media strategies. We will take inspiration from their successful efforts, and discover why certain marketing tactics are successful within your industry.
We’ll find out what is capturing your target audience and draw the attention back to your brand with a clever mix of inspiration and spark.
Attract a Crowd on Social Media
Capturing the attention of your target audience on Instagram, Facebook or X (formerly Twitter) isn’t difficult. We start by performing an in-depth buyer persona exercise to find out what your audience wants, needs and is currently getting from your business. This is beneficial not only for social media marketing efforts but also for your efforts as a company when it comes to giving the crowd what they need.
It’s not a one-time thing, either. Your buyer personas are going to change over time, but that’s why our creative team will stay on top of the game, constantly updating your businesses social marketing strategy to fit with the flow of social media to make sure you’re always getting the best results.
Know Your Audience
Your Social Media Success Is Our Success
We start your social media campaign by analyzing your audience broadly, then narrowing down to specific categories. We begin by distinguishing between those who buy for themselves and those who buy for others, and then we further segment based on factors such as location, job title, income level, etc. This will give you a detailed and accurate understanding of the types of people that are drawn to your brand and their preferences for content on each platform.
As a team, our greatest goal is to give you the social media services you’ve been looking for, starting with a thorough buyer persona exercise that will give you the information you need to help your business start to succeed online.
As a company, we’re constantly striving to bring the best of the best to our clients. Your success as a business becomes OUR SUCCESS as we strive to achieve perfection within the realm of social media marketing strategy.
We believe your company can do amazing things online, and we can’t wait to show you what you’re capable of – and it all starts with a social media strategy perfectly tailored to your brand.
What Are You
Waiting For?
In the ever-changing world of social media, we’ve gathered a team of top-notch experts to keep us ahead of the game.
​
Our team has a range of strengths across different social platforms, so you can trust us to deliver results.Whether it’s killer graphics or spot-on captions for Instagram, we won’t stop until your social media strategy is delivering the results you want.